For me, the new Volkswagen design language with its edgy and concise lines doesn't quite fit to the friendly round logo. It seems like it's just put up there. Sure, it evolved over time and in the end it got a little more in that direction, but I think it's time for a bigger change. At least since the big scandal cheating pollution emissions.
Therefore I wanted to create a redesign concept to adapt the new Volkswagen design language to its iconic logo with a modern and core focused approach.
